Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium to get traffic to you website. (From Wikipedia)
Digital Marketing Channels include some the following:
- Search engine optimization aka S.E.O,
- Search engine marketing aka S.E.M,
- Content marketing,
- Social media marketing aka S.M.M
- E-mail direct marketing,
There are quite a few above and we have left some out.
In our experience we have found the below channels/methods of Digital Marketing are more useful than others:
1. Search Engine Optimization
S.E.O stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
We have found the below points are the most important points of S.E.O:
- On Page S.E.O,
- Website S.E.O and also
Social media marketing, or S.M.M, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
We have found the below Social Media Platforms are the most useful for businesses:
► Twitter and
3. Mobile Marketing
Mobile marketing is a multi-channel, digital marketing method aimed at reaching a target audience on their smartphones, tablets and/or other mobile devices.
There are 3 main methods of Mobile Marketing.
- MMS and
- Mobile Applications (Apps)
4. Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted online audience.
►Animations & GIFs as well as
►Long & Short Videos even
►Memes & Social Media Posts
5. Email Marketing
Email marketing is the act of sending a commercial message typically to a group of people, using email.
4 points that are the most important points of Email Marketing.
- Choosing Email Marketing Platform(s),
- Collecting Emails,
- List Segmentation and
- Automated Campaigns (Cart Abandoning/Double Opt-Ins)
6. Search Engine Marketing (Pay Per Click)
Search engine marketing (S.E.M) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages.
We have found the below points are the most important points of S.E.M. However, they might not be the only points
- Understand Objectives