Facebook Pixel

What is a Facebook Pixel?

The Facebook pixel is an analytics tool that helps you measure the effectiveness of your advertising.


To create a Facebook pixel

  1. Go to your Pixels tab in Events Manager.
  2. Click + Add New Data Source. (Note: If you’re using the new version of Events Manager, click Connect Data Sources and select Web.)
  3. Select Facebook Pixel.
  4. Read how the pixel works, then click Continue.
  5. Add your Pixel Name.
  6. Enter your website URL to check for easy setup options.
  7. Click Continue.

Manually add pixel code to website

  1. Go to Events Manager.
  2. Select the pixel you want to set up.
  3. Click Set up PixelNote: If you’re using the new version of Events Manager, click Add Event.
  4. Select Manually add pixel code to website.
  5. Copy the pixel base code.
  6. Find the header of your website, or locate the header template in your CMS or web platform.
  7. Paste the base code at the bottom of the header section, just above the closing head tag.

Please note:

  • You will only create 1 Pixel for every ad account, which means that the one Pixel you create can be used on multiple websites.

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