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What is Facebook?

Facebook is a social utility for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to high schools, corporations, regional networks, or any user across the world. Facebook allows users to connect and share information in a variety of ways.

Benefits of using a Facebook Page for Business:

  • The first reason would be simple, with 1.94 billion monthly active Facebook users for March 2017 (Facebook MAUs) facebook is surely becoming a large platform to market your business. Having A Facebook Business Page will give you access to some of theses people
  • Get Found by People who are searching for your products and services
  • Connect and engage with current and potential customers/client
  • Create a community around your business
  • Promote other content you create, including webinars , blog articles or other useful resources
  • Generate Leads for your businessi

The difference between a Facebook Business Page and a Personal Facebook Profile

  • Personal Profiles have friends, which require mutual acceptance, where as any body can “like/follow” a fan/business page
  • Also, there are roles that can be assigned, meaning that if you want your blog writer to only have control over blogs, you will assign the role of advertiser in order for him/her not to have access to incoming messages.
  • People who follow your page will get notifications when you post.
  • Facebook has this neat function called “offers” that, on acceptance allows you inside the clients email box without having to leave Facebook.

Creating a Facebook Business Page

Step 1: Sign Up

Visit: facebook.com/pages/create

Create Facebook Business Page

Assuming you are creating the Facebook Page for a business. You will choose Business or Brand”.

Next you will be prompted to enter your business name and choose a Business Category.

Step 2: Enter Basic Page Details

Business Page name

A few things to consider when choosing a Business Page name

  • We suggest you use your actual business name or the name people are likely to search for when trying to find your business.
  • You will not be allowed to change your page name after 200 likes.
  • The business name should not be generic e.g. “Alberton Web Design”, as many people could sign up this same or a similar name (and the point here is to be unique).
  • No symbols are allowed in the name.

Business or Brand Page

Choose a Category

For category, type a word or two that describes your business page and Facebook will suggest some options. If your business falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business.

When complete, click “continue”

You will be prompted to add your business address and contact number

Set -up Page

When complete, click “continue”

Step 3: Add Images:

Next you will be prompted to upload a profile photo

Add business profile photo

Keep the following in mind when uploading the Profile Picture:

  • The image dimensions should be 170 x 170 pixels
  • Your Page’s profile picture will be cropped to a circular shape. The below shows what your Page’s profile picture will look when cropped

Example

Before After
  • The profile picture should be your logo so that your Facebook Business page aligns with your brand and people who come across the page are able to relate it to your actual business.

Next you will be prompted to upload a cover photo

Add cover photo

Your Cover photo should

  • Be at least 400 pixels wide and 150 pixels tall
  • Like your profile photo, your cover photo should maintain the overall look and feel of your brand

Step 4: Add Additional Information to your Business Page

Edit Info

To start filling out your business details, click “Edit Page Info” in the top menu on the right.

Add Business Description or a brief summary of your Page.

brief summary of your Page.

Keep in mind

  • The limit is 255 characters.
  • You can write a short summary about this Page, or tell people about your products and service, which can help your business be discovered more often on Facebook.

Click save changes when done

Add an additional category

Here you’ll see the category you entered in Step 1. If you like, you can add additional categories here to make sure Facebook shows your page to all the right people.

Choose category

Click save changes when done

Add Contact Details

Add all the contact details you want to make public, including your phone number, website, and email.

Add contact details to facebook

Click save changes when done

Location

If you have a physical storefront or office, check to make sure that your location is marked correctly on the map. You can also add details about your service area, so people know, for example, which neighborhoods you deliver to.

Click save changes when done

Hours

If your business is open to the public during specific hours, enter those here. This information appears in search results.

Set Facebook Business Hours

Click save changes when done

Extra options

If relevant, enter your impressum, price range, and privacy policy link. An impressum is a legal statement of ownership, and it is generally only required in some European countries.

Done! You have successfully created and set-up your first Business Page.

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