Choosing the Correct Social Media Platform For My Business

Social M

Ok, you can admit it. Social media is still somewhat of an enigma to most people and you may be one of them.

 By design, social media is internet based and offers users easy electronic communication of personal information and other content, such as videos and photos.


That all sounds nice and simple but what does that mean?

At any rate, irrespective of what these “Social Media Platforms” do. The point of using them should be a follows:

  • Supplement to existing brand awareness strategies and add to the recognition of the business and an increase conversion
  • Impact and Emphasize the bottom line of the business
  • Open up new/more marketing portals. ie. Reach Leads business couldn’t reach before and or re-target old leads/business.

How does one go from using Twitter to creating brand awareness, from using Facebook to generating leads?. At Reach More we specialize in all the above.


For now, lets start with the:

10 Vital Things You Should Know about Social Media

Social media

  1. All social media platforms are not the same. LinkedIn should be treated differently than Facebook, which is different from Twitter, which is different from Google+ etc etc.
  2. Having and linking all these accounts will NOT be of any benefit to you or your organisation if not done correctly.
  3. Interaction is vital. Without daily interaction your efforts will be futile.
  4. Be consistent. In the Social Media world your target market have 100’s of advertisements , hints and specials thrown before their eyes on a daily basis, you have to be there daily, you have to be unique.
  5. Vimeo gets the most video likes. Instagram gets the most picture likes
  6. Facebook is the Biggest Platform. (Most users)
  7. Different industries usually lean towards different Social Media platforms more than others.
  8.  If you plan to venture on a Social Media journey for business reasons you will need loads and loads of content. relevant content.
  9. On Social Media, customers have an even bigger platform to air their complaints and if not handled correctly it can result in a decline in prospects.
  10. Social Media takes time as it involves strategic planning, integration and creating of high quality content and consistent can ad very valuable to a growing or established business .


 Then we could probably move over to the:

10 Most Used Social Media Platforms in the World

Social Media



Social network

Monthly Active Users

Facebook 2,230,000,000
YouTube 1,900,000,000
Instagram 1,000,000,000
Qzone 563,000,000
Weibo 376,000,000
Twitter 336,000,000
Reddit 330,000,000
Pinterest 200,000,000
Ask.fm 160,000,000
Tumblr 115,000,000



All these? Yes but we have already narrowed them down to the ones you are most likely to use for business..


Social Media

For Now lets look at them individually started with Facebook

Is Facebook the best Social Media Platform for my business?

Monthly Active Facebook Users - Social Media

Facebook is now, by a very wide margin, the biggest social network worldwide. As of the first quarter of 2017, Facebook had more than 1.94 billion global monthly active users, including over close to 1.74 billion mobile monthly active users.

Business Marketing Approach: 

B2C, in some cases B2B

Top 10 Industries that thrive on Facebook:

    1. Fashion
    2. Auto

[sociallocker id=”811″]

  1. E-commerce
  2. Retail
  3. Entertainment
  4. Real Estate
  5. Marketing
  6. Sports
  7. Health and Wellness
  8. News and Information

Target Age & Gender: 

Anywhere from 25 – 55+, both men and women


Social Media Users


8 Facebook Statistics You Should Know:

  1. Facebook users are 53% female and 47% male
  2. An average Facebook user has 155 “friends”
  3. 77% college graduates are on Facebook.
  4. 77% of adults in the US making over $75,000 a year are on Facebook
  5. 88% of 18 – 29 year-olds are on Facebook.
  6. 84% of 30 – 49 year-olds are on Facebook.
  7. 72% of 50 – 64 year-olds are on Facebook.
  8. 56% of online Seniors aged 65+ are on Facebook

We Recommend that every business have a Facebook Business Page irrespective of industry or location.


then we could look at Twitter

Is Twitter the best Social Media Platform for my business

Social Media - Twitter

As of the first quarter of 2017, Twitter had 328 million monthly active users. Registered users can read and post tweets as well as follow other users via update feed. As of March 2017, Katy Perry was the most-followed celebrity on Twitter with more than 96 million followers.

Business Marketing Approach:

B2C, some B2B

Top 10 Industries that thrive on Twitter:

  1. News and Information
  2. Retail
  3. E-commerce
  4. Health and Wellness
  5. Travel and Hospitality
  6. Telecom, Finance
  7. Fashion
  8. Retail
  9. Sports

Target Age & Gender:

18 – 29, both men and women

6 Twitter Statistics You Should Know :

  1.  36% of 18 – 29 year-olds use Twitter.
  2. 23% of 30 – 49 year-olds use Twitter.
  3. 21% of 50 – 64 year-olds use Twitter.
  4. 42% of Twitter users use the site daily.
  5. 8% of US Companies use Twitter for marketing purposes.
  6. 74% of Twitter users follow small businesses to get product updates.

Best for corporate companies wishing to inject personality


…what about Instagram?

Is Instagram the best Social Media Platform for my business?


As of June 2018, the social network reported more than 1 billion monthly active users worldwide and the social media network’s daily active users stood at 500 million. With over 110 million active Instagram users, the United States are the photo sharing app’s leading market based on audience size.

Business Marketing Approach:


Top 10 Industries that thrive on Instagram:

  1. Travel Hospitality
  2. Fashion, Health and Wellness
  3. Arts and Crafts
  4. Food
  5. Beverage
  6. E-commerce
  7. Beauty
  8. Photography
  9. Auto
  10. Event Planning

Target Age & Gender:

 18 – 35, mostly women, but that’s shifting

3 Instagram Statistics You Should Know

  1. 59% of 18 – 29-year-olds use Instagram
  2. 33% of 30 – 49-year-olds use Instagram
  3. 18% of 50 – 64-year-olds use Instagram

 Ideal for fashion, art, travel and food industries but any business can make use of it.


and Pinterest?

Is Pinterest the best Social Media Platform for my business?

Social Media

In September 2015, more than five years after launch, Pinterest reported the number of its monthly active users for the first time. As of October 2016, this figure amounts to 150 million monthly active Pinterest users worldwide. Pinterest also has a strong mobile presence, reaching 23 percent of U.S. mobile audiences in 2017.

Business Marketing Approach: 


Top 10 Industries that thrive on Pinterest: 

  1. Retail
  2. Health and Wellness,
  3. Travel and Hospitality
  4. Fashion
  5. E-commerce
  6. Arts and Crafts
  7. Food and Beverage
  8. Beauty
  9. Home and Garden
  10. Event Planning

Target Age & Gender: 

18 – 45, mostly women

Social Media - Pinterest

Pinterest Statistics You Should Know

  1. 36% of 18 – 29-year-olds use Pinterest.
  2. 34% of 30 – 49-year-olds use Pinterest.
  3. 28% of 50 – 64-year-olds use Pinterest.
  4. 25% of Pinterest users use the site daily, and 31% use the site weekly.
  5. 87% of pinners have purchased a product because of Pinterest.

Perfect for Small -Large, creative businesses


Lets not forget about Linkedin

Is LinkedIn the best Social Media Platform for my business?


Social Media - LinkenIn Users


Business Marketing Approach: 

B2B, B2C employment

Top 10 Industries that thrive on Linkedin:

    1. Financial,
    2. Employment,


  1. Science and Technology
  2. Legal
  3. Manufacturing
  4. Marketing
  5. Education
  6. Professional Services
  7. Health and Wellness
  8. IT

Target Age & Gender:

 25 – 45, both men and women

Social Media - LinkedIn


5 LinkedIn Statistics You Should Know

  1. 49% of college graduates use LinkedIn.
  2. 45% of adults making more than $75,000 per year are on LinkedIn.
  3. 34% of 18 – 29-year-olds use LinkedIn
  4. 33% of 30 – 49-year-olds use Linkedin.
  5. 24% of 50 – 64-year-olds use LinkedIn.

Great for Corporate. Medium to Large Scale



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