facebook business

15 Great Facebook Features you should be using

Before we dive in lets look at some great reasons to have a Facebook Page for your business


Reasons to Get a Facebook Business Page.

The first reason would be simple, with 1.94 billion monthly active Facebook users for March 2017 (Facebook MAUs) facebook is surely becoming a large platform to market your business. Having A Facebook Business Page will give you access to some of theses people

☞ Get Found by People who are searching for your products and services

☞ Connect and engage with current and potential customers/client

☞ Create a community around your business

☞ Promote other content you create, including webinars , blog articles or other useful resources

☞ Generate Leads for your business

Benefits of having a Facebook Business Page

☞ Pages can allocate multiple admins to help more people manage the account from anywhere and anytime.

☞Personal Profiles have friends , which require mutual acceptance, where as any body can “like/follow” a fan/business page

☞Also, there are roles that can be assigned, meaning that if you want your blog writer to only have control over blogs, you will assign the role of advertiser in order for him/her not to have access to incoming messages.

☞People who follow your page will get notifications when you post.

☞Facebook has this neat function called “offers” that, on acceptance allows you inside the clients email box without having to leave facebook.




Now for those who already have Facebook Page but want an extra edge!


Here are 15 Great Facebook Features you should be using


1. Facebook Scheduled Post in Publishing Tools

Facebook Scheduled Posts


To Access Publishing Tools and Scheduled a post

⇒ Click Publishing Tools at the top of your Page.

⇒ then Click Scheduled Posts in the left column.

⇒ Now Click “Create” on the left of the page

⇒ Create you post and click “Schedule” 


To Delete a Scheduled Facebook Post

To reschedule, edit or delete a scheduled post:

⇒ Click Publishing Tools at the top of your Page.

⇒ then Click Scheduled Posts in the left column.

⇒ Click the post you want to edit.


Benefits of using the “Scheduled Post” in Facebook Publishing  Tools:

  • No Mistakes – You wont make the mistake of clicking the “post” button on your competition that starts in 2 weeks. The “Scheduled Post” section’s main action button is “schedule: so your calendar pops up.
  • Save Data –  Your Page wont reload every time you schedule a post! For those who use the standard post creation section on the home page of the Facebook page know how irritating it is to have your entire page reload every time you schedule a post, especially if your’re like me and have multiple pages to manage and have 100’s of posts to schedule
  • Reschedule Post  – You Can Reschedule post from here as well



2. Take Advantage Of Facebook Engagement 

facebook Extra Liikes


Invite people who have liked your posts in the past to like your page.



Some time ago while going through my insights I stumbled upon something. The: invite people who have liked your posts in the past to like your page. How do you find these people? Simple!


To Invite “Engages” to like your Page


⇒ Navigate to your page insights.

⇒ When you get to your business Facebook page, navigate to the “Insights” section in the top navigation.

⇒ Once in your Insights, head to the “Posts” section on the left-hand side.

⇒ Once there, navigate to the bottom of the “Posts” page, where you’ll see a list of all the posts you’ve created. See the pink and blue bars under the column that says engagement? Find a post that has a lot of likes, comments, or shares.

⇒ Click on the the post you want to open. Remember, it should be one that already has some engagement!

⇒ Once you’re seeing the post details, look towards the bottom. See the little hearts and Like sign? Click it!

⇒ What pops up is the breakdown of who has liked this post. If you scroll down, you’ll see that next to each name there is a little button that says “Invite.” If the person has already liked your page, it will say “Liked.” If you’ve already invited the person, it will say “Invited.”

⇒ INVITE EVERYBODY. These people have already shown interest in one of your posts, so it’s pretty safe to assume they might like to see other things.



3. Facebook Offer

facebook Offer

A Facebook offer is simply a Facebook post that offers a coupon



  • Facebook sends that user an email to their personal email account outside of Facebook. That means that your Offer is not only seen on Facebook, but now you are getting into the email boxes of interested prospects.
  • When prospects open their email, they will see a link to your website or an opt-in page (wherever you choose to send people to claim your offer).
  • When someone claims your offer, they’ll receive an email with details about how to redeem it at your business.
  • The email also includes your offer’s terms and conditions and the
    expiration date.


Click here to download the Reach More Facebook Offer Guide FOR FREE, it contains these below topics:

  • The “More Options”  Tab
  • Receiving Offer

[sociallocker id=”1083″]

  • When a user clicks on your “Offer” in the news feed
  • Setting a specific audience for your offer in two ways:
  • How do I track offer claims and redemption’s?



     4. Grey Verified Tick For Business Page


      The gray verification badge  lets people know that a Page for a business or organization is authentic.


To Verify your Page with Publicly listed number:

  1. Click Settings at the top of your Page.
  2. From General, click Page Verification.
  3. Click Verify this Page.
  4. Enter a publicly listed phone number for your business, your country and language.
  5. Click Call Me Now to allow Facebook to call you with a verification code.
  6. Enter the 4-digit verification code and click Continue.

To Verify your Page with a Business Document

  1. Click Settings at the top of your Page.
  2. From General, click Page Verification.
  3. Click Verify this Pagewith documents instead (at the bottom left of the window)
  4. Then upload a picture of an official document (phone bill, TAX Registration showing your business’s name and address. We’ll only use this information to verify your Page.
  5. After we receive your verification code or business document, we’ll review your info to confirm that it matches public records and send you a notification or email about your verification status within a few days.

 Keep in mind that you’re not required to verify your Page and that Facebook is not obligated to verify your account.


Why You Should Verify Your Facebook Business Page

  • Increased Visibility – Verified Pages show up higher in search results
  • Increased Brand Awareness –Customers can easily identify your business
  • Digital Authority – A grey tick on Facebook means that Facebook has confirmed the authenticity of an account, if Facebook trust you then chances are buyers might trust you more

5. Facebook Pixel

Facebook Pixel

The Facebook pixel is an analytics tool that helps you measure the effectiveness of your advertising.



To create a Facebook pixel

  • Go to your Pixels tab in Events Manager.
  • Click Create a Pixel.
  • Click Create in the box that appears to finish creating your pixel.

Please note:

  • You will only create 1 Pixel for every ad account, which means that the one Pixel you create can be used on multiple websites.


6. Call-To-Action Button

facebook Call To Action Button

Call-to-action buttons can help your customers access your services faster


To add a call-to-action button to your page

  1. Click + Add a Button below your Page’s cover photo.
  2. Select a button from the dropdown menu and follow the on-screen instructions.
  3. Click Finish.

Once the button has been created, you can test your button:

  1. Hover over your button.
  2. Select Test Button.

Benefits of Using the Call to Action Button:

People can do any of the following by just clicking a button

  • Contact you through Messenger or email or by phone or website
  • Shop
  • Start food orders
  • Book a service

You may also see the option to connect services such as MyTime, HomeAdvisor or delivery.com to your Page.


7. Facebook Business Manager

Facebook Business Manager

Business Manager is a free Facebook tool to organize and manage your business. When you join Business Manager, coworkers won’t be able to view your personal Facebook profile unless you’ve approved their friend request.



To create a Business Manager Account

Note: Don’t enter your personal email account as you want to keep your private and professional accounts separate.

You’ll be redirected to your newly created Business Manager. Next you’ll need to add your assets, like Pages, ad accounts, and people to work on them.


Facebook Business Manager is for businesses that:

  • Have a Marketing team:  If you have more than 1 person working on your business marketing or more than 1 person managing your current Facebook or Instagram business presence.
  • Want to easily manage assets: If You manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts, or apps.
  • Require control over access and permissions: You want to maintain complete jurisdiction over your assets without attributing ownership to individuals who assist your business operations.
  • Want Business growth: You get the ability to request access to other pages, ad accounts, and apps, or share your pages, ads accounts, and apps with other agencies.


8. Facebook’s Domain Verification

facebook-Domian Verfication


Verifying your domains is free to do and for your content security. Businesses can verify their online domains so they can edit links to their domain without the need to edit Open Graph markup tags on their websites.


  • Facebook Business Page
  • Facebook Business Manager ( Facebook Feature #7 on this page)
  • You must be an admin of your business Page and your Page must be published
  • Business Contact Information
  • have the ability to upload HTML files to the web root directory or the ability to edit DNS TXT records
  • or have access to a developer/webmaster


To add your domain in Business Manager

  • In Business Manager, click on the Business Settings button in the upper right corner.
  • In the Business Settings, select the Brand Safety tab, and select Domains from the left side navigation list.
  • Click on the Add button, and enter your domain in the Add a Domain pop-up dialog.
  • If you have more than one domain listed, select the domain for which you desire to confirm ownership.
  • Choose the method you wish to use to verify your domain: DNS Verification or the HTML File Upload.

Note: You only need to use one method.


To Associate a Facebook Page to your Verified Domain

  • Under Domains, select the desired domain, and select Pages in the Assigned Assets panel. On the right side click the Assign Pages button.
  • You should see any and all of the Pages you have added to Business Manager. (If your Page is not available, make sure you have imported it into Business Manager under the Pages tab.) Select all the Pages you wish to add to the domain, and click Save Changes.
  • You should now see any added Pages listed under Assigned Assets for your selected domain.



9. Green Response Badge


Facebook Features Green Very Responsive


In 2016 Facebook implemented a new feature called “Facebook Page Response Badge”


What is a Facebook Responsive Badge?

 A Responsive Badge gives a facebook user the ability to see how fast a  Facebook business/fan page responds to messages. This is no good for facebook page admins who do not understand how to get their badge let alone keep their page responsiveness on “responds immediately” .


So all you have to do is meet the below criteria in every 7 day cycle.

1 – A response rate of 90% (respond to all messages)
2 – An average response time of 5 minutes or less

If you do, you will as soon see your Green Responsive Badge on your Facebook Business Page.

10. Facebook’s Audience Insight Tool

Post Coming Soon



Facebook recently partnered with Shutterstock, a popular royalty-free photography marketplace, to provide millions of stock images for small businesses to integrate into their Facebook ads and posts.

At no additional cost, users have unlimited access to Shutterstock’s licensed library, complete with search-engine ability and Facebook’s ad-creation tool.

Post Coming Soon



12. Facebook “Our Story”

Post Coming Soon


13. Facebook Shop

facebook Shop


13.1 Adding a product to your post


Post Coming Soon


14. Adding A Facebook Recommend Button to your Website

Post Coming Soon


15. Facebook Events

Post Coming Soon




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