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Digital Marketing

What is Digital Marketing

 

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium to get traffic to you website. (From Wikipedia)

 

Digital Marketing Channels include some the following:

  •  Search engine optimization aka S.E.O,
  •  Search engine marketing aka S.E.M,
  •  Content marketing,
  •  Social media marketing aka S.M.M
  •  E-mail direct marketing,
  •  E-books

There are quite a few above and we have left some out.

In our experience we have found the below channels/methods of Digital Marketing are more useful than others:

 

1. Search Engine Optimization

Digital Marketing SEO

S.E.O stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

 

We have found the below points are the most important points of S.E.O:

  • On Page S.E.O,
  • Website S.E.O and also
  • Backlinks

 

2. Social Media Marketing

Digital Marketing Social media marketing

Social media marketing, or S.M.M, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. 


We have found the below Social Media Platforms are the most useful for businesses:

► Facebook,

► YouTube,

► Instagram,

Pinterest,

► Twitter and 

► Linkedin 

3. Mobile Marketing

Mobile marketing is a multi-channel, digital marketing method aimed at reaching a target audience on their smartphones, tablets and/or other mobile devices. 


There are 3 main methods of Mobile Marketing.

  1. SMS,
  2. MMS and
  3. Mobile Applications (Apps)

 

4. Content Marketing

Digital Marketing (Content Marketing)

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted online audience.

For Instance:

►Howto’s,

►Webinars,

►Podcasts,

►Info-graphics,

►Case Studies,

►Animations & GIFs as well as

►Long & Short Videos even

►Memes & Social Media Posts 

 

 

5. Email Marketing

Digital Marketing (Email Marketing)

Email marketing is the act of sending a commercial message typically to a group of people, using email.


4 points that are the most important points of Email Marketing.

  1. Choosing Email Marketing Platform(s),
  2. Collecting Emails,
  3. List Segmentation and
  4. Automated Campaigns (Cart Abandoning/Double Opt-Ins) 

 

6. Search Engine Marketing (Pay Per Click)

Digital marketing (Search Engine Marketing SEM)

Search engine marketing (S.E.M) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages.


We have found the below points are the most important points of S.E.M. However, they might not be the only points

  • Understand Objectives
  • Keywords
  • Analytics

 

5 Reasons you should be using Digital Marketing:

 1. Affordable

Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.

2. Most measurable form of marketing.

While it can be difficult to track the success of a traditional marketing campaign like a radio ad or mailer, every digital marketing tactic that you use is measurable and can be reported in real time

3. Improves with Time

Unlike a  Newspaper Ad or Billboard Sign, real (Unpaid) Digital Marketing last “forever” The effects of this are shown in YouTube views Vs Amount of Time a Video is live on YouTube. For instance, if you view almost any YouTube video uploaded in 2015 you will notice there are much more views compared to newly uploaded videos.

4. Effects Real World Decisions

The stats can back it up. According to the PwC total retail survey 2016, 45% of global respondents said that reading reviews, comments, and feedback influences their shopping behavior As a result, Social Media has quite an impact on your business

 

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