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Digital Marketing

What is Digital Marketing

 

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium to get traffic to you website. (From Wikipedia)

 

Digital Marketing Channels include some the following:

  •  Search engine optimization aka S.E.O,
  •  Search engine marketing aka S.E.M,
  •  Content marketing,
  •  Social media marketing aka S.M.M
  •  E-mail direct marketing,
  •  E-books

There are quite a few above and we have left some out.

In our experience we have found the below channels/methods of Digital Marketing are more useful than others:

 

1. Search Engine Optimization

Digital Marketing SEO

S.E.O stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

 

We have found the below points are the most important points of S.E.O:

  • On Page S.E.O,
  • Website S.E.O and also
  • Backlinks

 

2. Social Media Marketing

Digital Marketing Social media marketing

Social media marketing, or S.M.M, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. 


We have found the below Social Media Platforms are the most useful for businesses:

► Facebook,

► YouTube,

► Instagram,

Pinterest,

► Twitter and 

► Linkedin 

3. Mobile Marketing

Mobile marketing is a multi-channel, digital marketing method aimed at reaching a target audience on their smartphones, tablets and/or other mobile devices. 


There are 3 main methods of Mobile Marketing.

  1. SMS,
  2. MMS and
  3. Mobile Applications (Apps)

 

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