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How do I Create  On-line brand awareness for my company?

Well, firstly you would need to understand what “Online-Branding” means.

To put is simple if Images A and B is what is considered “Company Branding”

 

 

 

 

 

 

then Images C, D , E and F is what is considered  as “Online Brand”

                                                

 

What is “Awareness”

awareness
/əˈwɛːnəs/Submit
noun
– knowledge or perception of a situation or fact.
“we need to raise public awareness of the issue”
synonyms: consciousness, recognition, realization, cognizance, perception, apprehension, understanding, grasp, appreciation; More
concern about and well-informed interest in a particular situation or development.
“a growing environmental awareness”

 

 

A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media.

Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are.

 

This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.

  • Set Goals – Start big and work down. Do you need to increase customer loyalty?

    Know your target audience – Don’t just use demographics but expand with psychographics.

    Social Media Decide on which digital media will help you connect with your audience. Will this take the form of a blog, video, podcast etc?

    Social Network Strategy – Focus on a social network that adds value. Just because a network has over a hundred million active users doesn’t mean it will directly contribute to your brand’s objectives.

    Measurment and Testing – What does success mean to you? You need to constantly analyse your social media strategy to understand how effective it is. Engage with your audience, find out what works and what doesn’t.

     

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