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Social Media

Choosing the Correct Social Media Platform For My Business

Social M

Ok, you can admit it. Social media is still somewhat of an enigma to most people and you may be one of them.

 By design, social media is internet based and offers users easy electronic communication of personal information and other content, such as videos and photos.

 

That all sounds nice and simple but what does that mean?

At any rate, irrespective of what these “Social Media Platforms” do. The point of using them should be a follows:

  • Supplement to existing brand awareness strategies and add to the recognition of the business and an increase conversion
  • Impact and Emphasize the bottom line of the business
  • Open up new/more marketing portals. ie. Reach Leads business couldn’t reach before and or re-target old leads/business.

How does one go from using Twitter to creating brand awareness, from using Facebook to generating leads?. At Reach More we specialize in all the above.

 

For now, lets start with the:

10 Vital Things You Should Know about Social Media

Social media

  1. All social media platforms are not the same. LinkedIn should be treated differently than Facebook, which is different from Twitter, which is different from Google+ etc etc.
  2. Having and linking all these accounts will NOT be of any benefit to you or your organisation if not done correctly.
  3. Interaction is vital. Without daily interaction your efforts will be futile.
  4. Be consistent. In the Social Media world your target market have 100’s of advertisements , hints and specials thrown before their eyes on a daily basis, you have to be there daily, you have to be unique.
  5. Vimeo gets the most video likes. Instagram gets the most picture likes
  6. Facebook is the Biggest Platform. (Most users)
  7. Different industries usually lean towards different Social Media platforms more than others.
  8.  If you plan to venture on a Social Media journey for business reasons you will need loads and loads of content. relevant content.
  9. On Social Media, customers have an even bigger platform to air their complaints and if not handled correctly it can result in a decline in prospects.
  10. Social Media takes time as it involves strategic planning, integration and creating of high quality content and consistent can ad very valuable to a growing or established business .

 

 Then we could probably move over to the:

10 Most Used Social Media Platforms in the World

Social Media

 

 

Social network

Monthly Active Users

Facebook 2,230,000,000
YouTube 1,900,000,000
Instagram 1,000,000,000
Qzone 563,000,000
Weibo 376,000,000
Twitter 336,000,000
Reddit 330,000,000
Pinterest 200,000,000
Ask.fm 160,000,000
Tumblr 115,000,000

 

 

All these? Yes but we have already narrowed them down to the ones you are most likely to use for business..

 

Social Media

For Now lets look at them individually started with Facebook

Is Facebook the best Social Media Platform for my business?

Monthly Active Facebook Users - Social Media

Facebook is now, by a very wide margin, the biggest social network worldwide. As of the first quarter of 2017, Facebook had more than 1.94 billion global monthly active users, including over close to 1.74 billion mobile monthly active users.

Business Marketing Approach: 

B2C, in some cases B2B

Top 10 Industries that thrive on Facebook:

    1. Fashion
    2. Auto
  1. Science and Technology
  2. Legal
  3. Manufacturing
  4. Marketing
  5. Education
  6. Professional Services
  7. Health and Wellness
  8. IT

Target Age & Gender:

 25 – 45, both men and women

Social Media - LinkedIn

 

5 LinkedIn Statistics You Should Know

  1. 49% of college graduates use LinkedIn.
  2. 45% of adults making more than $75,000 per year are on LinkedIn.
  3. 34% of 18 – 29-year-olds use LinkedIn
  4. 33% of 30 – 49-year-olds use Linkedin.
  5. 24% of 50 – 64-year-olds use LinkedIn.

Great for Corporate. Medium to Large Scale

 

 

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